Publishing

Hogan Lovells

Brief:

To work with global law brand Hogan Lovells on their 36-page print and digital, alumni magazine – Reflections. The publication, which was established to improve the firm's engagement with its global alumni cohort, required innovative designs and engaging content.

Delivery:

Working to a theme of Politics & Business for the first edition, we interviewed four of the firm’s alumni, including two US Senators, an EU Chief Trade Ambassador and a Special Counsel to President Barack Obama, to produce analytical leaders.

We created designs to reflect the magazine’s theme and convey the firm’s values. We showcased a series of Hogan Lovells' events and sections on promotions and recent retirements along with a number of obituary pieces.

Outcome:

Distributed to over 25,000 alumni around the world and to 49 offices on six continents, Reflections was well-received, with both copy and design elements subject to praise. It has since become a staple of Hogan Lovells’ drive to engage with current staff and alumni alike.

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